Iztok Sila in Barbara Modic

Iztok Sila and Barbara Modic

Founder and marketing consultant

I have been involved in marketing all my professional life, working on the agency and client-side, for local and international advertising networks. I catered for exciting national, regional, and global brands that came from various sectors (automotive, telecommunications, tourism, fashion, sports, and publishing).

Currently, I collaborate with various companies and help them achieve success as a leader or a member of multiple teams. In addition, I give lectures, mentor, host talks, moderate round-table discussions, both home and abroad.

Some of my previous roles:

  • Head of marketing and PR at publishing house Mladinska knjiga Založba.
  • Marketing Director at Telekom Slovenia.
  • Client service director at a full-service communication agency Digitel.
  • Managing director at communication agency Imelda-Ogilvy.
  • Account Director at a full-service communication agency Luna.
  • Marketing Council of the Slovenian Olympic Committee.

More facts about me:

Iztok Sila
Iztok Sila
0 +
years of experience
Marketing, Media and Sustainability consultant

I am a Business Developer. My passion is to inspire and empower companies, teams, and individuals to unlock their potential and create value responsibly.

I’ve been around for quite a while and had the opportunity to work with companies of all sizes from retail, automotive, FMCG, finance, engineering, and tech sectors. I have more than 20 years of experience in marketing and media buying which I enriched with sustainability leadership in recent years.

My professional habitat has always been and still is highly competitive, packed with very demanding clients where I usually orchestrate multidisciplinary teams.

My previous roles:

  • Managing director at media Pristop Media
  • New business and managing director at international media agency OMD
  • Sales director at Studio Moderna
  • Sales executive and deputy sales director at the leading TV company in Slovenia Pro Plus

Some more facts about me:

  • Helped build three companies from the ground up.
  • Certified for Sustainability Leadership and CSR by London Business School.
  • Received several industry awards for marketing effectiveness.
  • The company I managed ranked among the 50 best independent agencies in Europe by the Effie Index.
  • Participated in more than 200 media buying pitches in the Adriatic region and organized international media pitches for my clients.
  • Had the privilege to judge the Global Best of the Best Effie Awards by Effie Worldwide and Global WARC Awards.
  • Served as a President of Slovenian Advertising Festival and President of Effie Awards in Slovenia.
0 +
years of experience